Survey Ranks Firms by Engagement and Klout Score
DENVER – July 30, 2015 – (RealEstateRama) — Among real estate firms with substantial operations in Colorado, RE/MAX has the greatest social media influence. That’s according to the second annual Report on Social Influencers from the Denver Business Journal. The report found that through its social media presence, RE/MAX does the best at engaging its social audiences in the real estate category.
“Social media is a huge part of our daily interaction with our partners; RE/MAX agents, home buyers and sellers. A strong organization listens and delivers value through friendly interactions,” said Adam Contos, Senior Vice President, Marketing at RE/MAX, LLC. “We feel it’s important to always give value through social conversations and that’s proven to be rewarding.”
The Social Influencers Report used data provided by the analytics website Klout that ranks companies on their impact across numerous social media channels. With a Klout score between 1 and 100 and the ability to drive action based on their social program, the top five organizations from nine different industries were ranked.
The five highest ranked real estate companies included in the Journal’s report and their respective Klout scores are:
1. RE/MAX, LLC, Denver, CO – 79
2. CBRE, Los Angeles, CA – 75
3. Keller Williams Realty, Austin, TX – 68
4. Cushman Wakefield, New York, NY – 64
5. Usaj Realty, Denver, CO – 60
Cory Jo Vasquez, Director, Digital Communications said the RE/MAX social strategy was designed to encourage consumers to get to know the organization and its agents better. “We provide a lot of support for our agents through our social sites, so they can be a more valued resource to their home buying and selling clients.”
In an effort to provide value and expertise, RE/MAX conducts an active campaign on numerous social media platforms. The result is an effective vehicle that rises above the noise to communicate with over a quarter million followers.
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About the RE/MAX Network:
RE/MAX was founded in 1973 by Dave and Gail Liniger, with an innovative, entrepreneurial culture affording its agents and franchisees the flexibility to operate their businesses with great independence.
Over 100,000 agents provide RE/MAX a global reach of nearly 100 countries. Nobody sells more real estate than RE/MAX.
RE/MAX, LLC, one of the world’s leading franchisors of real estate brokerage services, is a wholly-owned subsidiary of RMCO, LLC, which is controlled and managed by RE/MAX Holdings, Inc. (NYSE:RMAX).
With a passion for the communities in which its agents live and work, RE/MAX is proud to have raised more than $150 million for Children’s Miracle Network Hospitals® and other charities.
For more information about RE/MAX, to search home listings or find an agent in your community, please visit www.remax.com. For the latest news about RE/MAX, please visit www.remax.com/newsroom.
